Contents Essential Information on Registering Domain Names - important for all customers What is a domain name? Important Benefits of Registering Your Domain Names Your Portfolio of Domain Names How much do domain names cost? How do I start? Step 1. Register your .com.au and your .com and consider both .biz and .info Step 2. Analyze your needs Step 3. Assess your options REGISTER YOUR DOMAIN NAME TODAY

Essential Information on Registering Domain Names - important for all Customers What is a domain name? A domain escape simply your way of protecting your business, company and trade names the online world and it stops unauthorized entities taking your valuable asset - your image, identity and reputation. It's like a business or company registration online and is the key than opens the door your online world. It is important to secure your domain names even if you 'do not' have a web site. If you decide to establish a web site or homepage later on for your business then your domain name truly becomes much more - your web address on the Internet, a unique map is a unique reference or locator for your customers both locally and globally. Domain names are increasingly becoming a valuable branding tool / commodity for any corporation or enterprise. Denotes the 'World Wide Web' Identifies your company or brand name Is the domain name space registered in. Often called a 'web extension' | return to Contents | Important Benefits of Registering Your Domain Names: Registering a domain name secures your identity online - your image, identity and reputation. Protects your brands online in both a local and global space. Adds value to run assets add goodwill. Registering your domain name can place you in a good position if you wish to 'go online' the future. - If you don't secure your domain names now you may reduce your options. This is also seen as the first step for any business intent on building a web presence. It allows you to get your company e-mail - email addresses can derive from a domain name - if you don't own the domain name you can't get email addresses in your business name. E.g.: joe@yourcompany.com.au It avoids the threat of cyber squatters who may take your name for their own purposes. | return to Contents | Your Portfolio of Domain Names You can have as many domain names as you'd like in your portfolio as they will all drive traffic back to your website. Illustrated below is a 'domain name portfolio' containing examples of the many domain names that you can register to drive traffic back to your website. | return to Contents | How much do domain names cost? The cost of registering a Domain name may vary with each individual country or domain space and with the complexity of rules that apply. It's a small investment to make to protect your local and global online presence. The cost of registering a Domain name is much lower than the cost to defend it legally The cost of registering a Domain name may be able to be treated as a business expense or asset (ask your Accountant) To find out how much it costs to register a .com.au and other domain names please contact DebWeb You can also find out costs by searching for your domain and clicking on Complete Pricing Information at the bottom of the page of the domain name you have searched. | return to Contents | How do I start? Step1. Register your .com.au and your .com and consider both .biz and .info .com.au - should be your first choice in Australia as it informs people that you are a registered and legitimate Australian business. This is the domain name space where your customers and competitors will know you most and expect to find you. .com, .net and .org - should be your next point of registration - it is considered to be the global space and is certainly the most well known for conducting international business. .biz & .info should definitely be seriously considered, especially if you are an Australian business. The .biz domain name space is restricted to businesses only and .info is a broad reach global domain name space, known as the information space. Step 2. Analyze your needs Once you have secured your most obvious names in the .com.au, gTLD and nTLD spaces, it is now time to assess other countries and their domain name spaces. Start by looking at your business both logically and laterally. Look at where your business is today and where you will position it in the future. Ask yourself the following questions : Where are most of my customers situated? What future expansion plans do I have? Which markets will I be exporting or distributing to? Where are my competitors based and where are they operating? Where do I have overseas offices, branches, alliances partners, suppliers, distributors or networks? Step 3. Assess your options There are a number of valid and commercially viable reasons to register domain names. The most obvious and critical are to protect your registered business names, company and trading names. But you should also consider registering your domain names to protect the following: Your Business Subsidiaries and Divisions Your Brands Your Trademarks (pending also) Your Product names Your Agencies (with permission) Your Proposed names (new ventures) Your most obvious abbreviations | return to Contents |